Why Enterprises Are Choosing Mac: Efficiency, Security and User Satisfaction
As Apple devices gain popularity, organizations are adopting Mac desktops and laptops to streamline IT operations and boost productivity.
The growing popularity of iPhones and Apple devices is pushing organizations to adopt Mac desktops and laptops, especially as IT leaders prioritize ease of management, cybersecurity and zero-touch deployment. In 2023, Bloomberg Intelligence reported that 79% of people between the ages of 18 and 24 used iPhones, and 62% owned AirPods.
As organizations see the advantages of an integrated Apple ecosystem and focus on enhancing the user experience, the use of Macs is expanding in the enterprise space. They’re now being used across various roles, far beyond the creative teams that originally embraced them. Organizations that have adopted Macs report fewer help desk tickets, reduced software needs and less troubleshooting overall. Zero-touch deployment also boosts efficiency for IT administrators while providing employees with a seamless onboarding experience.
While some IT admins may have initial concerns about Mac compatibility with PC environments, they often find that Macs integrate smoothly with existing mobile device management (MDM) solutions, especially in workplaces where employees already use iPhones.
Let’s examine a few key reasons why more enterprises are moving to Mac deployments.
Macs’ ROI: Gains in Security, Productivity and IT Efficiency
For organizations already using iPhones and iPads, adding Mac desktops and laptops is a logical next step. Historically, some IT leaders have seen Macs as more costly, but perceptions are changing as organizations realize the long-term ROI they offer.
A 2024 study by Forrester commissioned by Apple found that Mac deployments cut costs in areas such as device support, management and OS licensing. Built-in cybersecurity features also reduce the need for additional security applications. Moreover, Macs retain value longer than PCs and enhance employee productivity. Over five years, Forrester calculated, each Mac delivers a total cost of ownership savings of nearly $550.
Many employers can achieve these benefits with the entry-level MacBook Air, which suits most employees who don’t need intensive applications. In addition, Apple’s artificial intelligence-ready processors ensure the devices will fit seamlessly into future AI initiatives.
Built-In Security and Simplified IT Management
Maintaining fully staffed IT and cybersecurity teams remains a challenge for many organizations. Macs ease this burden by minimizing hands-on management. Thanks to Apple’s robust built-in security, Macs are less vulnerable to cyberthreats. Their performance and reliability mean fewer troubleshooting issues, resulting in reduced help desk demand.
Macs also integrate easily with a variety of MDM platforms. Organizations using Microsoft Intune can easily incorporate Macs alongside PCs, or they can use tools such as Jamf for enhanced capabilities.
Zero-Touch Deployment Simplifies Remote Device Setup
With the rise of remote and hybrid work, zero-touch deployment has become a critical capability for IT departments. Apple Business Manager works seamlessly with MDM solutions, allowing organizations to automatically enroll and configure devices and manage applications.
Zero-touch deployment ensures a smooth onboarding experience, a priority for organizations that want to enhance user satisfaction. Since many employees are familiar with Apple devices in their personal lives, they’re excited to use them at work. A frictionless deployment process creates a positive first impression and reduces the need for IT support.
For organizations seeking even more hands-off deployment, CDW offers a range of services, from provisioning and MDM enrollment to kitting and asset tagging. These services allow internal IT teams to focus on higher-priority tasks while the logistics of device deployment are managed externally.
