Notifications
Notifications
CDW Logo

Sony Bravia XR XR-75X90L X90L Series - 75" Class (74.5" viewable) LED-backlit LCD TV - 4K

$1,919.99
Mfg # XR75X90L CDW # 8112289 | UNSPSC 52161505

Quick tech specs

  • 75X90L
  • X90L Series LED-backlit LCD TV
  • Google TV
  • HDR
  • dark silver
  • 75" Diagonal Class (74.5" viewable)
  • Smart TV
  • 4K UHD (2160p) 3840 x 2160
  • Direct LED
View All View More

Know your gear

See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR.
$1,919.99
Availability: 647 units In Stock
Add to Compare

Enhance your purchase

Better Together

Current Item
Sony Bravia XR XR-75X90L X90L Series - 75" Class (74.5" viewable) LED-backlit LCD TV - 4K

This Item: Sony Bravia XR XR-75X90L X90L Series - 75" Class (74.5" viewable) LED-backlit LCD TV - 4K

$1,919.99

Total Price:
Sony Bravia XR XR-75X90L X90L Series - 75" Class (74.5" viewable) LED-backl is rated 4.30 out of 5 by 74.
Rated 5 out of 5 by from Great TV in every way. Bad remote control I bought this a few weeks ago. I researched heavily and the TV is everything I expected. However, the remote control is not bac klit. You have to turn on a light to use it. This is shameful. Sony has the same exact remote but back lit on its OLED models and the ones sold at Costco. I had to purchase it later.
Date published: 2024-02-18T00:00:00-05:00
Rated 5 out of 5 by from 75 inch Sony tV I bought this TV based on the salesman recommendation about what I needed for my lifestyle - good fir.
Date published: 2024-02-21T00:00:00-05:00
Rated 5 out of 5 by from Great TV Bought this a couple of months ago. I’ve owed 2 other Sony TVs
Date published: 2024-01-30T00:00:00-05:00
Rated 5 out of 5 by from I love this TV! I bought this a month ago and it has surpass my expectations. The amount of features and picture quality is unmatched. So far ahead of my former and other TVs. Great purchase!
Date published: 2023-11-10T00:00:00-05:00
Rated 5 out of 5 by from Awesome TV Great product...awesome picture quality with great upscaling of non 4k content. Easy set up and great user interface and features.
Date published: 2024-01-24T00:00:00-05:00
Rated 5 out of 5 by from Great TV; superb picture quality This TV has been in service for about a month and all is good. Love the picture and it’s easy to navigate the controls
Date published: 2023-08-31T00:00:00-04:00
Rated 5 out of 5 by from Great tv I bought it a month ago, everything about the tv is very cool, nice picture, colors etc… the only thing i don’t like is the remote, the design it self and it could have the laser optical pointer like LG and Samsung tv has. That’s the only thing otherwise the tv is self is absolutely nice, love Sony!
Date published: 2023-12-17T00:00:00-05:00
Rated 5 out of 5 by from Sony Google TV I am happy with your TV. I had so.e difficulty customizing it initially, but was able to from YouTube. I very much enjoy your Google P!ay Store for this TV as my TV provider app is listed with other apps. This TV has various picture settings to incorporate the best picture quality for every movie, show, and sports. Overall., a great smart TV...
Date published: 2023-12-02T00:00:00-05:00
Rated 5 out of 5 by from Perfect picture Very happy I purchased this TV as an upgrade to what I had previously. Extremely happy with the image quality and the TV is user friendly and easy to operate
Date published: 2024-01-23T00:00:00-05:00
Rated 5 out of 5 by from Sony Bravia X90L Great Tv easy to operate and no problem to set up. I do need help setting up my soundbar though.
Date published: 2024-02-18T00:00:00-05:00
Rated 5 out of 5 by from Not as clear and bright as my 2019 Sony Bravia 75" Good TV, altho a disappointment. Easy to set up, legs are improved from 2019 model.
Date published: 2023-12-22T00:00:00-05:00
Rated 5 out of 5 by from This 75 inch TV is Amazing We have had this tv for a month the picture is amazing comes with lots of features
Date published: 2024-03-01T00:00:00-05:00
Rated 5 out of 5 by from Fantastic device, needs more 2.1 inputs I originally purchased an x90J, several warranty claims later I ended up at the x90L. It is a decided improvement across the board. The local dimming is greatly improved and has made the largest impact with the added dimming.zones. There is a lot to like but 1/2 of the 2.1 HDMI ports is used for arc, leaving you with 1. With the price of these sets, we should have at least 1 more. 4 stars, only for the annoyance
Date published: 2023-11-27T00:00:00-05:00
Rated 5 out of 5 by from Great picture, sound, works great with my stereo I was going to by a cheaper tv, but I liked the features and picture.
Date published: 2024-06-24T00:00:00-04:00
Rated 5 out of 5 by from Sony 75 inch I’m pleased with my purchase so far. I’ll know more in the coming months great value for the money
Date published: 2023-12-26T00:00:00-05:00
Rated 5 out of 5 by from Love it.....except the blown out green pixel!! How do you get a pixel fixed under warranty??, I don't think you can. Takes 2+ hours to unbox and properly mount on your wall. It's a huge tv. Just getting it unboxed it a chore. You finally unbox it, mount it....just to turn it on to have a burned out green pixel smack in the center of the TV. It's always there. Especially when you are watching something that has a darker screen. It's driving me insane!?!?! Hey Sony, what do I do about this?? I just paid a ton of money for this TV that I love and hate because of a factory flaw.
Date published: 2023-11-20T00:00:00-05:00
Rated 5 out of 5 by from BRAVIA XR 75” Class X90L Full Array LED I am enjoying my purchase. The picture quality is amazing!
Date published: 2023-12-30T00:00:00-05:00
Rated 5 out of 5 by from Great tv Amazing tv and picture is amazing for it being just and led
Date published: 2024-01-09T00:00:00-05:00
Rated 5 out of 5 by from Great picture I have the Sony 75X90L for three weeks and do far I am satisfied with the TV. It has a very good picture
Date published: 2024-01-13T00:00:00-05:00
Rated 5 out of 5 by from Great 75" Bravia TV I bought the TV a month ago, and it performed great. Easy to use.
Date published: 2024-03-27T00:00:00-04:00
Rated 5 out of 5 by from Best of the big three Purchased 2 Sonys a 77 & a 75. We have Samsung 65 $ a 55 Lg . I was a Samsung person until I purchased the Sony & Sony is better IMO.
Date published: 2024-02-15T00:00:00-05:00
Rated 5 out of 5 by from Great picture I chose this model do to online reviews over its competitors from hisense and TCL and this television doesn't disappoint. As a owner of two sony televisions the processing on sony tvs are second to none
Date published: 2024-01-06T00:00:00-05:00
Rated 5 out of 5 by from X90L 75" TV is worth the $ I purchased this TV a month ago and enjoy watching movies and sports.
Date published: 2023-09-07T00:00:00-04:00
Rated 5 out of 5 by from Very happy with this TV! The best description I can give this TV. It is a 75" TV X90L. I had the TV on and the sound off. I was in the kitchen at the sink, and at a glance, I saw a stranger walking in the living room. My heart jumped.... and then I realized it was the TV!
Date published: 2023-11-20T00:00:00-05:00
Rated 5 out of 5 by from WOW! I bought this only after several online comparisons reviews. I also went and visually looked at the Sony along side other qled and alike brands. I had my son come and look, for the picture quality the Sony won out, even tho my son is loyal to another high brand television. Also my wife lovessss it. Thanks Sony!
Date published: 2023-11-09T00:00:00-05:00
Rated 5 out of 5 by from Lack of support, VERY disappointing It’s very disappointing that Sony will not support its people when they purchase their products. My 4K HDR Apple TV will only go to an SDR format. No one at Sony can tell me what the problem is. It is all over the Internet. Nobody is Sony Will help. This Sony Bravia is a top-of-the-line, absolutely ridiculous.
Date published: 2024-04-10T00:00:00-04:00
Rated 5 out of 5 by from Beautiful TV I love this TV. The journey to get it was not so great. First TV took almost a month and was delivered damaged. After fighting with Walmart a new TV was shipped and also delivered damaged. 2 months later and a 3rd TV I finally have a working TV. Walmarts shipping practices really shine badly on Sony and should seriously be looked into. I finally had to email the CEO and other executives to finally get satisfaction. It was not an easy process and came really close to costing Sony a sell. I still will never ever order another electronic of this nature from Walmart. Sony should really check out the Walmart reviews on this TV and the 2022. Many unhappy customers dealing with the same issue I had and even though Sony wasn’t involved in the shipping it still shines back on Sony. Walmart has cost Sony a lot of sales and seriously needs to be investigated. I have way too many photos to add but would be happy to email them to someone.
Date published: 2024-01-06T00:00:00-05:00
Rated 5 out of 5 by from X90L Got the 75” X90L in open box sale at half price from Best Buy and couldn’t be happier. The picture is fantastic and by processing is unmatched. Would recommend the tv in a heartbeat.
Date published: 2024-03-24T00:00:00-04:00
Rated 5 out of 5 by from Sony Bravia Great TV, horrible remote, remote should have backlights, i own other TVs and all have lights on remotes, makes it hard to operate in the dark, complete fail by today’s standards
Date published: 2024-01-14T00:00:00-05:00
Rated 5 out of 5 by from Great true picture, colors, sound. Compared SONY vs Samsung. Sony won out because of the picture and sound without the need of a sound bar). Still tweaking picture, but the quality is outstanding!
Date published: 2023-12-03T00:00:00-05:00
Rated 5 out of 5 by from TV & SOUND BAR Very happy with products. Have wanted a smart TV for awhile & bought for our Christmas present. Have had a learning curve as with all new electronics/tech. Sony is our go-to for televisions! Picture & sound are exactly what we have come to expect from Sony.
Date published: 2023-12-07T00:00:00-05:00
Rated 5 out of 5 by from Out performing its price tag I've only had this tv since January 18th so I can't speak on its longevity but so far it's been great for the most part. The upscaling is better than any other tv I've ever used. The only issue I have is I cannot get the bluetooth to work. The tv will find my headphones it just won't connect to them. I've tried with two different sets, hopefully it's just the brand I have.
Date published: 2024-02-11T00:00:00-05:00
Rated 5 out of 5 by from WOW What have I been thinking? My first Sony TV and I was wowed by the picture. Isn't that why one buys a TV? All the recent TV's I've had were good but I didn't know how much better a new TV picture could be. It's called Sony Bravia. Thanks Sony
Date published: 2024-03-01T00:00:00-05:00
Rated 5 out of 5 by from Expected more For $700 move over other brands, I expected more. Sound glitches, Home Screen is not a clean as Roku, Vudu app does not work as well.
Date published: 2023-08-19T00:00:00-04:00
Rated 5 out of 5 by from beautiful picture and loads of apps upgraded from a 52" Toshiba to a 75" Bravia. So happy I did. It fits perfectly in my very large family room.
Date published: 2023-12-29T00:00:00-05:00
Rated 5 out of 5 by from Average television Restarting it weekly is getting real old fast to get apps to work correctly
Date published: 2024-05-22T00:00:00-04:00
Rated 5 out of 5 by from Jury out Tv has a great picture and is good with the Sony soundboard and sub but the tv starts flickering dark for no particular reason at no particular time. Waiting to see if it totally goes since it does not do it all the time. Connections are good so I do notbknow what it is.
Date published: 2024-07-06T00:00:00-04:00
Rated 5 out of 5 by from No Manuel. Are you kidding me? I’m in my sixties and like to have instructions and owners manuals. I spend over $1,500 for a television and it gives you quick set up guide. I don’t use Google. This television is wonderful and is packed with settings and options that I don’t understand and can’t use. If you are going to make a tv with a suggested retail of $2,000 wouldn’t you spend a couple of bucks to give us a manuel on how to use their wonderful piece of equipment? Why should I have to dig around on the internet to try and figure it out? I can’t rate the features because I don’t know how to use them. Hard to rate performance as I don’t know what all it can do or how to use the different settings. Ease of use is good except, I don’t know how to use it, Manuel not included. Tired of trying to watch YouTube videos about the wonderful television.
Date published: 2024-01-25T00:00:00-05:00
Rated 5 out of 5 by from Great upgrade Great tv, the Sony’s processor to me is the best in the industry. So far still loving the tv.
Date published: 2023-12-25T00:00:00-05:00
Rated 5 out of 5 by from I love this tv The picture is fantastic and the google format goes great with this tv
Date published: 2024-08-26T00:00:00-04:00
Rated 5 out of 5 by from Great TV I bought this about a month ago and picture on it is excellent. Works well with all of my devices. Sound could be better but hooked it up to my sound bar and it sounds great
Date published: 2023-12-11T00:00:00-05:00
Rated 5 out of 5 by from Great Bought three weeks ago it’s great. Work fine and with ease.
Date published: 2023-10-22T00:00:00-04:00
Rated 5 out of 5 by from More issues than any of my LGs The tv was great but it started having issues after only a few days. Unfortunately I’m outside of the return period now. WiFi issues and screen flickering black.
Date published: 2024-03-30T00:00:00-04:00
Rated 5 out of 5 by from Great It’s a really good quality television and would recommend it
Date published: 2024-04-09T00:00:00-04:00
Rated 5 out of 5 by from Christmas present for my wife My wife’s says this TV is awesome. I am so glad that I bought it for her as a surprise Christmas present. She is still in awe over the picture. I don’t watch much football, but she says the helmets just glow and it feels like we are at the game.
Date published: 2024-01-13T00:00:00-05:00
Rated 5 out of 5 by from Excellent picture quality love this upgrade Bought on Black Friday it was marked down to a good pice
Date published: 2024-01-07T00:00:00-05:00
Rated 5 out of 5 by from Can’t beat sony I bought it a few months ago and it has been in the box until recently. I absolutely love it, the colours and contrasts are so are great, it’s like being at the cinema! I have a Sony tv that I bought almost 20 years ago and I still use it in my bedroom it has never needed a repair, I will only ever buy Sony tvs for myself I swear by the brand, it has everything I need on it, a very happy customer!
Date published: 2024-03-21T00:00:00-04:00
Rated 5 out of 5 by from Keeps Hanging I bought my X90L 75 inch 10 days, the screen quality is great and features are also great as I love Sony items. My TV starting Hanging from 4 days now and I have to switch off and on after 10 seconds from main switch 2-3 times a day. When tv hangs I can’t able to use remote as screen freezes and tv is slowed since this started happening.
Date published: 2024-03-25T00:00:00-04:00
Rated 5 out of 5 by from Great tv Bought this 3 weeks ago once again great picture good sound and many great features
Date published: 2024-05-24T00:00:00-04:00
Rated 5 out of 5 by from XL90L I bought this in January.... expected a lot better for the cost..... picture quality very poor..... except in vivid.....
Date published: 2024-03-07T00:00:00-05:00
Rated 5 out of 5 by from Disappointed with Sony I purchased a Sony XR75X90L on July 1 2024. I purchased a Sony because They have always been a symbol of quality and although you pay a bit more to me it was going to be worth it because it's a SONY. Let me tell you, I am very disappointed with Sony.The TV has a beautiful picture but I have had a lot of problems. First off, About once a week I turn it on and am greeted by a GREEN screen and I have to restart the TV so I can watch it.Yes, the connections are all correct and the TV is updated but I still get the green screen. Also I connected a SONY soundbar to the TV and the TV constantly switches the sound output from Audio to TV speakers so I have to go in to settings and change it back to external audio so my soundbar is used. Yes, the settings and connections are done correctly. I see on Sony forums that this problem has been an ongoing problem with the Sony Bravia TV's.I probably should have returned the TV for a refund and purchased a different one but I think it is to late now.What happened to that famous Sony quality that you could alway's count on? I am very disappointed with Sony. Feel free to contact me if you care to make it right and restore my confidence in Sony TV's
Date published: 2024-08-28T00:00:00-04:00
Rated 5 out of 5 by from Great T.V. Epic service. I contacted Sony customer support after my previous set developed a fault. After jumping through a few hoops, providing images of the problem, the original television was upgraded to the later version with even more features than before. The image quality is superiour also. Couldn't be more pleased with the result and product.
Date published: 2024-03-01T00:00:00-05:00
Rated 5 out of 5 by from Awesome tv Had the previous model and this one is an upgrade across the board
Date published: 2024-07-16T00:00:00-04:00
Rated 5 out of 5 by from Stunning Picture I got this Sony as a replacement for a damaged Sony so safe to say I’m already a convert. This TV has an excellent picture in all conditions but is stunning when presenting UHD. Sound is pretty good as well here but I’m adding a soundbar. Easy to use and set up is simple. Plenty of connections leaving options galore. Love it all.
Date published: 2023-12-18T00:00:00-05:00
Rated 5 out of 5 by from DO NOT buy from Sony direct Do not buy from Sony direct, extremely bad experience as a consumer. Received TV with cracked screen, took nearly 2 weeks for them to investigate and confirm that it was damaged during transit and this is with me providing pictures of the damaged box on receipt (ripped and smashed up on the side where screen would be). Would not provide a replacement until damaged TV was collected which took a week. TV has been collected for a week and was just informed by customer advisor (call centre from India, and they never provide updates, you have to initiative any follow ups) that it would take up to 14 working days for their warehouse to receive the TV back, and no replacement is on order until all that is done. Such a joke. Bought elsewhere, great product but customer service none existent. Avoid buying direct like a plague.
Date published: 2023-12-13T00:00:00-05:00
Rated 5 out of 5 by from Great picture and options!! I was meant to buy other tv, glad I have meet an experienced advisor that pointed me to this!! :)
Date published: 2024-01-09T00:00:00-05:00
Rated 5 out of 5 by from Quality Television Very happy with purchase. Easy set up great picture. Was concerned that 75 inch size would result in a loss of definition/clarity, this is not a problem. Strongly recommend.
Date published: 2023-12-08T00:00:00-05:00
Rated 5 out of 5 by from Great HDR Replaced X90J with this, much improved HDR, operating system speed. Highly Recommended for bright rooms, gaming, inbuilt Satellite Tuner, streaming services and anything HDR. Best all around TV for the price
Date published: 2024-02-14T00:00:00-05:00
Rated 5 out of 5 by from Sony Bravia XL90 KEEP STUCK This TV is the most expensive TV I ever have and I m not sure worth half of the money for 1700 GBP and now the price is 1999 GBP This TV keeps stuck in 14 days I have this TV at least STUCK 10 TIMES ,KEEP FREEZING AND NO RESPONSE SONY Bravia IS NOT CONNECTING WITH THE SERVERS THAT IS ANOTHER ISSUE....FOR SONY AND THE MONEY YOU PAY UNACCEPTABLE!!!! SONY LEAVE THE APOLOGIES!!!!AND FIX THE PROBLEMS WITH A FIRMWARE UPDATE!! MANY OTHER USERS IN Reddit AND OTHER FORUMS REPORT PROBLEMS EVEN WHEN YOU TRY TO PLAY A GAME
Date published: 2024-02-04T00:00:00-05:00
Rated 5 out of 5 by from the TV is not even 2 weeks old and there is alread the TV is not even 2 weeks old and there is already a blue dot on the screen in the bottom corner
Date published: 2024-08-03T00:00:00-04:00
Rated 5 out of 5 by from Exceptional For the cost the 75 inch x90l is absolutely glorious.
Date published: 2024-09-09T00:00:00-04:00
Rated 5 out of 5 by from Picture quality Love the picture quality,I now realise the inferior picture being sent by sky q
Date published: 2024-01-13T00:00:00-05:00
Rated 5 out of 5 by from Fantastic picture quality Brought this 2 weeks ago and I am very impressed by the quality of picture from such a big screen. I have always brought Sony as they are the best on the market .Also brought the Sony soundbar which has surround sound built in which sounds fantastic.
Date published: 2024-09-08T00:00:00-04:00
Rated 5 out of 5 by from Excellent Excellent picture even in a bright room and very easy to set up and use.
Date published: 2024-03-19T00:00:00-04:00
Rated 5 out of 5 by from Screen has dark spots I got it in November and the screen looks horrible like greasy splotches on the inside I called customer service just to get yelled at that it's dust. I have Three other Sony TVs that have been in that same place and none of them look like that. I have one from 2016 that's moved around houses twice and it doesn't look like that. It's like the back lights are going out. I don't know the support team just keeps yelling at me without any resolution and when I try to tell the support team they just keep ignoring the problem $2,000 down the drain Even told them there's a hair inside the panel
Date published: 2024-07-07T00:00:00-04:00
Rated 5 out of 5 by from Great TV Great TV with excellent picture and sound - easy to set up.
Date published: 2024-09-14T00:00:00-04:00
Rated 5 out of 5 by from Superb picture Compared this model side by side with other manufacturers. Best picture of the lot by far. The only better picture quality was the OLED models but they are twice this price and not twice as good! Excellent value for money. Loads of features and connections.
Date published: 2024-03-30T00:00:00-04:00
Rated 5 out of 5 by from Died 11 months after purchase I loved this TV for 11 months. I Bought it exclusively to play with my PS5, then one day, (the day after COD 6 released) it lost all function, 11 months after purchase. All I get is a solid red light or a solid yellow light with no input accepted from the unit. I am currently awaiting the Sony repair/warranty claims acknowledgment and resolution of the issue.
Date published: 2024-10-27T00:00:00-04:00
Rated 5 out of 5 by from Beautiful A beautiful TV in every sense. The image is incomparably better than I've had from previous mainstream brands
Date published: 2024-10-24T00:00:00-04:00
Rated 5 out of 5 by from The Sony brand never disappoints After much research and a lot of back-and-forth, I decided to stick with a proven performer. I purchased the Sony X 90L 75" TV. For me, the difference maker was the full integration with Amazon voice-enabled products. Sony's long history of manufacturing TVs with unsurpassed color reproduction. Finally, the long list of recommendations from both the end-user, as well as professional audio video firms convince me that this mid-price TV was at the top of everyone's list. I also paired my purchase with the Sony Bravia Cam. Providing even more features that will improve my enjoyment of this TV.
Date published: 2024-10-04T00:00:00-04:00
Rated 5 out of 5 by from Excellent tv So clear and vivid I am extremely impressed. ! Absolutely love this TV great for gaming and movies.
Date published: 2024-10-19T00:00:00-04:00
Rated 5 out of 5 by from My Review for My New Sony X90L Well, I finally wanted to upgrade from a plain 55" standard UHD TV. I have other Sony TV's and I like them a lot. That's why I decided to stick with Sony. I've read so many reviews on this TV and every one of them were just saying how great this TV is, so I just had to check it out. So anyway, I initially wanted an OLED TV. This TV is a full array display TV. I really couldn't tell the difference between the OLED screen and the this TV's full array display screen. I've had it now for a couple of weeks, and I am enjoying it. a lot.
Date published: 2024-10-08T00:00:00-04:00
Rated 5 out of 5 by from Died exactly a year after puechase The tv died exactly a year (11 months) after purchase. The tv doesn’t turn on, the power light blinks 5 times which indicates a motherboard issue. It’s been a week since the tv died, the motherboard was shipped home but nobody has contacted for a service yet. Very disappointing and I am not going to buy any Sony products in the future.
Date published: 2024-11-04T00:00:00-05:00
Rated 5 out of 5 by from I’m watching it Right now! Is an excellent purchase!!!!!!!!!!!!!!!
Date published: 2024-11-10T00:00:00-05:00